A press release to your local paper, or school newspaper is a great way to announce your new Team Store, feel free to use the template below as a starting point!  Remember that getting the word out about your Team Store is the best way to make sure it is successful!

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Insert Team Logo Here

[CLUB/TEAM NAME] Launches Online Store

[TEAM WEB URL] Has All Your Swimming & Training Needs

[City, State] (Month Day, Year) – [Club/Team Name] is proud to announce the launch of its new online store for custom team products, training gear and the best performance swimwear at [Team Store URL].

At [Team Store URL] you can shop for [list some specific key products for sale], and support your team at the same time.

[Club/Team Name] has partnered with SwimOutlet.com, the web’s most popular swim shop, in developing the  Team Store through SwimOutlet.com’s new Team Store Program. A percentage of sales made through [Team Store URL] will go directly back to the team, providing fundraising within our own online Team Store!

 [“TEAM DIRECTOR/COACH/MANAGER QUOTE about supporting the team online”]  (if desired)

About SwimOutlet.com

SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who’ve helped spread the word on where to find the best deals.  SwimOutlet has quickly developed into the web’s most popular swim shop! For more information, visit http://www.swimoutlet.com.